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Sports apparel industry into the era of competition Standardization
Author: yayaAt present, there are still solid color sports apparel, size is not uniform, size are not allowed to, toxic and hazardous substances exceeding other issues. Even if the number of international frontline brands, providing sponsorship of sports apparel, there are also unsatisfactory situation. The reason is that China's lack of appropriate standards, international first-line brands on the lower product quality. Standards in place, the low baseline sports apparel production in China is not only restricted to participate in international competition and can not be bound by an international brand sports apparel quality.
As our country's sports industry with dramatic changes in the economic environment, China's sporting goods consumer market prospect is broad. In January 2008 to November, China's sporting goods manufacturing industry above designated size enterprises in total industrial output value of 62,499,521 thousand dollars, compared with an increase of 18.32% over the same period last year. By 2010, China's sporting goods industry's annual output value of the proportion of GDP, is expected to increase to 0.3%, the proportion of sports apparel consumption also increased year by year.
July 23, Pick Zhi-Hua Xu, general manager of NBA players in Olympic press conference on China's OK to accept the "China Sankei Shimbun," an interview, said: "Sports apparel industry should be directed towards the development of professional and leisure-oriented, which two kinds of direction is not conflict and can be integrated with each other. 2008 Olympic Games to the sports apparel industry to bring a major positive in the next period of time sports apparel market demand there will be a faster growth rate. By then, China's purchase of sports The number of clothing is expected to reach 1 billion (about 300 million plane to the poor population). Therefore, our sports brand industry is just beginning, or a sunrise industry. "
Sports apparel behind the huge market demand, the market for all kinds of sports apparel quality, material, technological level and so on higher demand. For a long time, China's sports apparel industry by volume restrictions, technical deficiencies and other conditions. According to statistics, China in the garment, especially the fashion products has become more mature standard system, but the standard of sports clothing products not yet complete and mature.
The State Sports General Administration prepared to put sports industry standard "sportswear General technical requirements" and "General technical requirements for athletic shoes," which two criteria threshold than the national standard, mainly for access to the area of professional sports athletic apparel quality constraints . In addition, the standard operability stronger, more attention to the safety of sports apparel.
Zhi-Hua Xu said: "The introduction of industry standards, and does not cause the garment industry to re-shuffle. Because the majority of Chinese enterprises, especially the brand company's products are above the national standards, but each enterprise has its own internal IT resources and market resources. They will be very easy to cross the standard 'threshold'. "
The internationalization of the domestic brand development process, competition in the market has risen to the standard of competition. A forward-looking, targeted and workable industry standards, is a tool for enterprises to participate in competition. Hou Li-Bo said: "With the standards, there will be a yardstick. Industry standards, not only to promote sports apparel manufacturers to improve production technology, improve product quality, eliminate a number of quality can not meet the requirements of the enterprise; also bound by the foreign front-line brand clothing sold on the quality of our country. "
Sports clothing into the standardization of competition stage, pulling the overall development of the industry and help Chinese enterprises with the international market, and better participate in international market competition.
Article Source: http://www.articlesbase.com/international-business-articles/sports-apparel-industry-into-the-era-of-competition-standardization-2260256.html
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